OUR STORYu43961960-wordpress


We’re Justin and Dave, and this is our improbable bacon-flavored story.

Who are we? We’re just two regular guys who won money on America’s Funniest Home Videos® and used it to launch our first product, Bacon Salt®. That’s right, salt that makes everything taste like bacon. America. Bacon. For The Win.

It all started with our dream to make everything taste like bacon and the $5,000 that Dave’s 3 year old son won us on America’s Funniest Home Videos by hitting Dave in the face with a wiffle ball. As Justin is fond of saying, “Dave should get hit in the face more often.”

We soon realized that the worldwide demand for a bacon-flavored seasoning was more immense than we could have ever imagined. In just 5 days we sold all 6,000 jars of Bacon Salt we had to people in 15 countries and 25 states – from our website, out of a garage – without spending a dime on marketing or advertising.

The innovation didn’t stop there. There were more food products we thought could taste like bacon: BaconPOP microwave popcorn, Baconnaise, Bacon Ranch Dressing and Dip Mix and Bacon Croutons. Then came the novelty products – Bacon Lip Balm, bacon-flavored Mmmvelopes, Bacon Shaving Cream, and more. We did some really crazy bacon-related events and stunts, like Baconnaise Wrestling (never again) and launching bacon into space (our greatest failure). Our tagline was “Everything should taste like bacon.” We were living the bacon-flavored American dream!

Today, we’re the World Leaders in Delicious. You can find our products – not just bacon-flavored! – at big-name retailers like Kroger, Walmart, Costco, Cost Plus and more. You might even come across some J&D’s products at your local Tesco in the UK or other international retailers.

The winning video – not super funny, we know. There was probably some kind of bacon-loving divine intervention involved here… but a win’s a win!